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Will Ruben

Will Ruben

Founder and CEO of Workmate Labs, building AI scheduling assistants; former VP of Product at Uniswap Labs and Product Director at Instagram/Meta.

Jul 1, 2026

1:38
How am I going to use this? So
1:40
the thing that we've found is that while there are a couple of things that everyone wants, like to connect, maybe help triage their email or do scheduling or, basic engineering if you're into that basic design if you're into that most real value to businesses even small ones like a florist comes from understanding their processes and really figuring out how to train up a teammate just like you would train a real person and to do the way your company does it.
2:08
And so with with work law, the value becomes to teach your claw to do work your way, give them a job title that would actually exist or should exist at your company and tell them to do the work the way you want it done.
2:21
And so if If you were a florist, for example, maybe you process your orders and your invoices in a certain way.
2:27
Maybe you make your orders of flowers in a certain way.
2:32
Maybe you have to pay rent in the utilities in a certain way, and that sucks up some operational time.
2:38
And so the cool part about...
6:08
Next week it's going to say, I can't connect to your Gmail anymore because Gmail is persona non grata or something like that.

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