
Will Ross
CEO and Co-Founder of Federato, an AI-native insurance underwriting platform for P&C carriers.
5
APPEARANCES
3
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
Jul 17, 2026
SpEp Will Ross, CEO Federato: Respecting the Problem of Insurance
5:50
5:58
6:09
30:08

Will RossGUEST
So again, we've been around for quite some time and at this point we are a platform with offerings across basically every aspect of the full policy life cycle.

Will RossGUEST
So that includes underwriting through to what has traditionally been called policy administration, through to claims, through to billing, and quite a few sort of small micro processes that sit in between.

Will RossGUEST
But- I think the core ethos of what we have always been focused on is this idea that it's well understood that in insurance, no one risk matters.
24 MINS LATER

Mark GaganHOST
What were those kind of lessons when you got your first sort of hard job, hard-paying job in the insurance industry? What did you learn from that?
Why AI Adoption Depends on Hiring the Next Generation of Talent
0:18
0:27
0:33
1:02
0:08
And do you think those challenges are purely technical or do you think they come from more of a talent and mindset gap or is it a little bit of both?

Will RossGUEST
I just sent an email just a few minutes ago to a senior leader in an insurance company.

Will RossGUEST
And it was about someone that we both know who's coming right out of his undergraduate.

Will RossGUEST
And we were just sort of going back and forth on, you know people are slow to hire young folks coming out of school right now because they think oh ai is going to scale my more experienced labor but we were both looking at this individual and we were looking at the sorts of school projects they had sent us what's called a jupiter notebook basically a large python uh code uh file uh showing um a lstm based uh transformer model.

Will RossGUEST
So I think like taking an LLM and building like a predictive model, using that LLM to create a sort of a vector representation of some underlying data.
Why AI Adoption Depends on Hiring the Next Generation of Talent
0:18
0:27
0:33
1:02
0:08
And do you think those challenges are purely technical or do you think they come from more of a talent and mindset gap or is it a little bit of both?

Will RossGUEST
I just sent an email just a few minutes ago to a senior leader in an insurance company.

Will RossGUEST
And it was about someone that we both know who's coming right out of his undergraduate.

Will RossGUEST
And we were just sort of going back and forth on, you know people are slow to hire young folks coming out of school right now because they think oh ai is going to scale my more experienced labor but we were both looking at this individual and we were looking at the sorts of school projects they had sent us what's called a jupiter notebook basically a large python uh code uh file uh showing um a lstm based uh transformer model.

Will RossGUEST
So I think like taking an LLM and building like a predictive model, using that LLM to create a sort of a vector representation of some underlying data.
EP. 115: The AI-Native Insurance Industry
9:40
9:50
10:03
9:31
So can you talk about the importance of the data that's used for AI and some of the best strategies to make sure you're training your models with clean data?

Will RossGUEST
So, I mean, I think it's important that last thing you said, which is training models is, you know, yes, if you are building models and training them, clean data is table stakes.

Will RossGUEST
At the same time, so much of what the current AI evolution is about is that you don't have to train models anymore.

Will RossGUEST
And so the point of a GPT is that it's a generative pre-trained transformer, meaning that you are able to take the fact that this model was trained on really the English language holistically and has a very broad-based understanding.
12:42
But I'm curious over the next couple of years, what will separate the insurers that are winning with AI from those that are sort of falling behind?
EP. 115: The AI-Native Insurance Industry
9:40
9:50
10:03
9:31
So can you talk about the importance of the data that's used for AI and some of the best strategies to make sure you're training your models with clean data?

Will RossGUEST
So, I mean, I think it's important that last thing you said, which is training models is, you know, yes, if you are building models and training them, clean data is table stakes.

Will RossGUEST
At the same time, so much of what the current AI evolution is about is that you don't have to train models anymore.

Will RossGUEST
And so the point of a GPT is that it's a generative pre-trained transformer, meaning that you are able to take the fact that this model was trained on really the English language holistically and has a very broad-based understanding.
12:42
But I'm curious over the next couple of years, what will separate the insurers that are winning with AI from those that are sort of falling behind?
