So isn't the fix just to shift the money from TV late in the game to streaming earlier in the game?

That's a start.

But the other thing is that if I buy streaming like I buy television, that doesn't make sense either.

So you can buy, you know, all the households on streaming in New Jersey.

But that's just like treating it like television.

Instead, it's taking a list of people, matching them to people who are watching streaming.

There's a thing called programmatic advertising, where you have your voter list, you go on the internet, and the people on your voter list go on a website, a shoe website, a news website.

What do you build first? I build civic organization.

Can you explain that?

Well, yeah, I mean...

I understand club volleyball is a business.

It has to be sustainable.

There are important things that it can get you.

But when you're talking about an entry-level team or a threes team or a fours team or a fives team, should those be 3,000 plus dollars is the question in any market.

I'm gonna say no. That's my opinion.

Yeah.

Give us the high level takeaway from some of the growth you saw at Rowan.

Yeah, absolutely.

Thanks, Shad.

Yeah, so as you said, we had 6,300 meters that we drilled, 37 holes.

We started that program in October of 2025.

It continued into February of '26.

And, uh, the return that we got on that investment in meters was, was pretty spectacular.

So anything that you want to flag or highlight on the Madsen exploration plan for the balance of this year?