But you're advocating the creation of tools and guess more interactivity on a website in order to actually keep people on the, the, the, the, the, the website and, and drive more user retention and then create some kind of, uh, direct call to action as, as a result of interacting with that tool, I presume?

So yeah.

Ba- basically, the o- the thing that I, I think that people are going to...

If you can provide somebody with a tool that provides more value, then people are going to use that more.

So let's say you've got a Download PDF button, basically gives you the same information you'd get in a blog or article elsewhere on, on the web.

Uh, I don't know.

Sometimes you might have something, some really unique content, but I feel like if you have that u- really unique content, you could just put it up as an article and get traffic through that way.

Is there any particular AI that you're using more than others to generate ideas and to perhaps even create the code necessary to, uh, add to the website and, and add this tool?