
Will Polston
Award-winning business strategist, performance coach, and host of the North Star Conversations podcast; author of "North Star Thinking" and founder of The Evolution Institute.
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Sep 18, 2026
Your North Star vs. Your Goals: The One Thing Missing From Your Business Plan - Will Polston
11:51

Will PolstonGUEST
Yes, he was working long hours, but he was a lot happier then than he was now where he doesn't leave the house.
31 MINS LATER
The Bookkeeper Lessons That Could Save You Years of Mistakes
33:40
33:48
33:58
40:01

Jo WoodHOST
How have you, where did that come about in your life that you've started to have these bigger visions?

Will PolstonGUEST
So the backstory, and it kind of links back to what I first started speaking about.

Will PolstonGUEST
He got up at five o'clock in the morning, got home at seven, eight o'clock at night, worked in IT and hated his job.
6 MINS LATER

Zoe WhitmanHOST
So it's, I think there's like something about opening your mind up to things could be different.
The Price of "More": Why Winning Doesn't Always Satisfy
31:18

Will PolstonGUEST
and the businesses you've started to now how you help so many business owners.
17 MINS LATER
How a Bookkeeper Builds a Tech Stack that Buys Back Time
34:09
34:18
34:35
37:44

Jo WoodHOST
At what point did you bring an accountant bookkeeper in? Did you deal with lots of things on your own or did you always see that you needed someone in your corner?

Will PolstonGUEST
So I had an accountant and I think it's really important, and this is your lady's bread and butter, but it took me some time to realise the distinction between compliance accounting, general everyday what's required and real advisory accounting.

Will PolstonGUEST
And I had the same accountant for probably three years was my accountant when I worked in London.

Jo WoodHOST
And if they don't, they're going to be going, what are those numbers? I need this person in my world.

