So what is it that means that some people can simply put their mind to something and achieve it?

There's so many angles I can come up with this.

Up until last year, and I had a real identity crisis moment where I had to use the word calm.

Because I was in a position where for the first time in about 25 years, I had to, I genuinely... my body wouldn't, like couldn't, I had to say the word can't.

And I refused to use the word can't.

I've had a mouse mat.

It looks disgusting to the point where my team made me throw it away because I used to have a mouse mat that I hadn't changed for 10 years saying successful people do what failures won't.

From a human perspective, the fear of losing something is bigger than the fear of not gaining it.

Back to the episode.

One that comes to mind was one where I lost a lot of money.

So it was a particular event I put on.

I lost over £100,000 on that event, which for me is a lot of money.

I didn't just lose the money.

That was everything I had.

What it really challenged me with was my identity because there was times I was like, I'm really in a difficult position now because not only had I lost the money, some of the money that I lost wasn't mine.

Just wondering, what do you do for your wellbeing? And then also, how do you fit it in?

And then, so how do you then go about helping them to get on this path and to achieve these milestones? What support do you give for them along that path? So

we build out the North Star.

So we know what the mission is.

And then we create the North Star trajectory.

So the North Star trajectory is, well, what are the goals that are the byproducts of living that? And we look in all seven areas of life and we unpack it in detail.

So 20 year goals, 10 year goals, three year goals, one year goals, 90 day goals, 30 day goals.

So we create that trajectory and we do that.

Called into this meeting, and I came out at 25 to

Uncle Steve, multimillionaire, he was really happy.

Dad, when he worked in London, okay, yes, he was stressed.

Yes, he was frustrated.

Yes, he was working long hours, but he was a lot happier then than he was now where he doesn't leave the house.

So it was obvious money equaled happiness.

So I was that typical kid.

I'm sure most of your clients were no doubt like this at some point.

And

How have you, where did that come about in your life that you've started to have these bigger visions?

So the backstory, and it kind of links back to what I first started speaking about.

So I grew up with this belief that money called happiness.

Now, how did that happen? My dad worked in London.

He got up at five o'clock in the morning, got home at seven, eight o'clock at night, worked in IT and hated his job.

So he would bring the stress and the frustration back home with him.

Now, I was the eldest of before I was about 10 years old at this point.

So it's, I think there's like something about opening your mind up to things could be different.

The TEDx talks

and the businesses you've started to now how you help so many business owners.

So kind of going all the way back.

So when I was younger, I was really money driven and I was buying stuff.

So I used to... buy something out of the paper.

Or I would actually look in the paper.

There's a paper called the Essex Chronicle.

So North Star, how

At what point did you bring an accountant bookkeeper in? Did you deal with lots of things on your own or did you always see that you needed someone in your corner?

So I had an accountant and I think it's really important, and this is your lady's bread and butter, but it took me some time to realise the distinction between compliance accounting, general everyday what's required and real advisory accounting.

Finance, let's call it, you know, and what that looks like.

And I had the same accountant for probably three years was my accountant when I worked in London.

They just would, at the end of the year, send us your receipts.

Here's your company accounts type thing.

Because I didn't know what I didn't know.

And if they don't, they're going to be going, what are those numbers? I need this person in my world.

And I'm going to ask you the same questions I always ask my guests, which is, what was your pivotal moment? What was your transformational moment on your journey?

Hey, Roman.

Well, first of all, great to be on the show with you.

And thank you for everyone that's listening.

So it's really interesting for me because not a day goes by without me talking about my transformational moment that I refer to as my lightning moment.

So that lightning moment was a moment where, bam, it hit me, cried my eyes out for about 15 minutes, and it altered the trajectory of my life.

Now, that's what I generally refer to as my transformational moment.

There's a different path opened for you, right? So I guess the question I want to ask you is, do you think, as a performance coach and business coach, do you think that for peak performance, it's necessary to go through such moments to actually hit rock bottom? Or if not, does it help?