Yeah.

But really it's about, um, creating processes and, and trying to teach, um, teach things as much as possible, and I think without those kind of processes and without automating and systematizing things, there's no way you can possibly, um, possibly get a, a, a broader team to effectively sell.

The other kind of game changer for us was really identifying the value that we actually bring our clients.

Yeah.

But we believe, you know, you create the right culture, you treat people with respect, and then the, the company will flourish.

People will naturally want to e- you know, want to excel in their jobs.

They'll, they'll take it upon themselves to do their own learning.

So get the culture right and, um, the scaling can, you know, that...