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Will McTighe

Will McTighe

Co-founder of Saywhat, a LinkedIn growth platform; Stanford MBA graduate who grew from 3k to 400k+ LinkedIn followers in under 2 years through personal brand strategy and content creation.

Jun 4, 2026

12:48
Love it.
12:48
So for example, uh, another easy topic is burnout.
12:53
This is more of an awareness play rather than an education play.
12:56
Burnout is a topic that, um, basically everyone in the world can relate to, but you can apply it to your specific niche.
13:02
So for example, if you sell to chief information security officers, you can talk about burnout, but their lived experience around that.
13:12
So it's not just, like, being burnt out at work, it's about specific ways that you get burnt out as, um, um, a CISO.
13:21
And in that it could be, for example, the number of security breaches you're dealing with, how it's very high-stress work, um, rather than this, like, broader, uh, broader phenomenon.

30 MINS LATER

43:38
Mm.

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