Mm.

That's the first time I, I, I, I felt the audience, even myself, uh, saw the product in real time that this thing is gonna work, right? And then as we fast-forward to year two, um, you see the fan, you see the fans start to get more engaged.

You see how teams are starting to interact with a lot of, with a lot of the, uh, the audience, especially their local audience, to where they can tell a story and, and, and, and, you know, starting to have identity around the team, which is, which is dope.

But I think when, when we got to the playoff time, uh, this past year and you, you, you started to really see the product, but more importantly, you started to see the players really start to express how much they care when they celebrate.

Yeah.

And a real quick story.

I hope I don't get in trouble for this, but, uh, when, when, uh, we went to overtime with Boston Common, and when w- uh, Max Homa, uh, it came down to the final chip, went to overtime, and Max Homa, uh, we pretty much lost by four inches, you know, when it comes to the, the way the playoff structure is.

And, um, we went back to the locker room, and Tiger, Max, everybody's upset and, and, and really irate about them taking the L.