
Will Lorenz
4
APPEARANCES
1
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Sep 11, 2026
RCS Influencer Will Lorenz - September 2026
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Will LorenzGUEST
Our industry organizations such as the NRCA and Arizona Roofing Contractors and RCAT in Texas and Western States and MRCA do great jobs getting in front of state and federal legislatures to get the best tax policies for roofers.

Will LorenzGUEST
And one of the things they try and do is get incentives for people to invest into their buildings.

Will LorenzGUEST
Whether it's a big bill or a local ordinance or state law that can incentivize people to either add insulation, renew their roofs, or upgrade the weatherability of the roof.

Will LorenzGUEST
Our organizations are doing a great job there for trying to get investment opportunities for the building owners and hence work for you as a roofer.

Emma RichardsonHOST
awesome yeah i think that's a wonderful point about you know make sure you're talking to experts and seeing what's available to you they're they're there to help you um there's organizations and folks working for you to make sure to make this a little easier
RCS Influencer Will Lorenz - August 2026
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Will LorenzGUEST
Always glad to be a part of the coffee shops and see how we can contribute and also learn lots of things.
L
0:32Lauren WhiteHOST
So what are your thoughts on that and what advice do you have for people in the industry right now?

Will LorenzGUEST
Well, I think, first of all, it's got to be the right decision for you with regard to how you're running your business.

Will LorenzGUEST
And many roofers are family-run businesses, and they get to a point where their next generation or the professionals that they have or... partners that they have, you know, desire to cash out or to separate.

Will LorenzGUEST
And so that puts the circumstances to what's the best path to exiting the business.

Will LorenzGUEST
And there's a lot of good, attractive companies out there that have gotten into the private equity space in roofing.
RCS Influencer Will Lorenz - July 2026
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Will LorenzGUEST
Um, backlog is, is really about, you know, what direction you're, uh, are prepared to do in the next, uh, you know, several months.

Will LorenzGUEST
So it's about your pipeline and end customers that you need, uh, to get, uh, oriented in jobs to, to do.

Will LorenzGUEST
And so, you know, it's very important to keep that a- as, as long as you can out there a- and so that you can predict where you need to go.

Will LorenzGUEST
The question, of course, with, you know, your financial resources really comes down to more of your day-to-day management and, uh, and cash is king here.

Will LorenzGUEST
You know? So, you know, you don't wanna run things down where you can't pay your bills to your supplier or you can't pay your, uh, your cost to taxes and to your, your fine labor force that you have.
RCS Influencer Will Lorenz - June 2026
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Will LorenzGUEST
I think, first of all, it's a great topic because the expectation of a building owner or an architect is that the structure lasts for a long time.

Will LorenzGUEST
And the expectation is that they get the performance out of that roof system and they'd like to do it in a way that they don't have to continually invest huge amounts of money to have to start over and redo things.

Will LorenzGUEST
So they're looking for roof systems that can be cost-effective, renewable, sustainable.

Will LorenzGUEST
They're looking for roof systems that, like I would say, that are based upon spray foam roofing is a great choice because you put that foam roof down with the coating originally and And then, you know, over the years, you just come back and recoat it and do some minor repairs.