Tell me where that came from and why that's so important to to the this group.

Yeah, so John Lohr is really the brains and the muscle behind this initiative and he's been at it since 2018.

He comes with a real estate background and his hypothesis, which I think is proving true from every other professional sports team, is these are really real estate problems to solve.

If you find a great location for a ballpark, you put entertainment and nightlife and housing and corporate and all of that around it, you can generate a lot of money and be able to pay for these very expensive ballparks.

What he also brought to the table was, let's start with a story.

Let's figure out what Nashville's history is in baseball, what Tennessee's history is.

So literally he went to the library, was looking on microfilm through all kinds of Tennessee baseball history and found this photo right here above me.

How did you get involved with this? And for a team that isn't actually a team, what are you marketing? What are you selling? And is it more than just cool hats and jerseys?