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Will Ferguson
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Oct 6, 2026
Going Global with JETRO: New Markets, New Opportunities - S3 E25 Tokyo Japan
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7:56Will FergusonGUEST
likewise yeah so i'm will ferguson uh i'm based out of san francisco uh jetro san francisco so uh just a bit more about jetro itself jetro is the japan external trade organization it's a government non-profit agency supporting mutual trade and investment between japan and the rest of the world so it goes both ways inbound and outbound supporting companies looking to expand into Japan, make some business connections and help navigate the market.
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8:27Will FergusonGUEST
But of course, with how the Japanese startup ecosystem has been growing in the past decade, we support a lot of Japanese startups looking to expand outside of Japan.
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8:39Will FergusonGUEST
into the global market, especially the US, which usually it's going to be their biggest market.
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8:51Will FergusonGUEST
And as one of the big lofty goals to create more Japanese unicorns, So, yeah, that's what we're doing here.
8 MINS LATER