How do you try to, other than obviously industry vertical, which is kind of the standard baseline, how do you try to differentiate in the delivery of threats to different customers in order to make sure that they get kind of the most important things at the top of their inbox, so to speak?

Yeah, absolutely.

That's always going to be the biggest challenge, specifically when it comes to threat intel, because we have to be able to bridge that gap between those high-level insights and any type of actionable steps that could occur.

So it's really just dependent on the audience itself.

As Billy was mentioning, we do that cyber council, which we do once a month.

And so with that one in particular, it's a little bit easier because we can look at the historical incidents.

So we can pull up the historical data.

So I'm, I'm just going to totally pass the buck as your host on that and ask Will.