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Will Craig

Will Craig

Co-founder and CEO of Signal House, a messaging provider for AI-first marketing and automation platforms, and guest on HighLevel's Spotlight Sessions podcast.

Sep 24, 2026

PaulsonHOST
4:43
I don't wanna say uneducated, but the folks that are unaware of the compliance landscape and how your solution kind of changes things for them.
4:53
Absolutely.
4:53
I love that question because we are education first.
4:57
So, uh, we actually record a lot of YouTube videos around A2P and what it all means.
5:03
The space is small, but it's so important for your business for outreach, and there's not a guide out there, so we try to be that.
5:11
So yes, absolutely.
5:12
So A2P stands for application to person, and it's just a technical term that just means any software system that wants to send a text message out to a handset.

12 MINS LATER

PaulsonHOST
16:57
If I'm signing on to SignalHaus, what can I expect the first week or so? And, you know, is there anything that you guys are doing at the Level Up conference to make life easier? Are there offers, packages? Is there onsite onboarding or whatever? Like walk us through anything that's happening on the operational side for you guys.

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