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Will Coleman

Will Coleman

Sep 25, 2026

John HollingADVERTISER
20:42
expensive horses, to be honest with you.
20:44
And Dab, I think he's not as expensive as a lot of them out there now.
20:48
But to us, it was a lot of money to what it represented, I guess.
20:53
I actually didn't want to do it.
20:55
I tried the horse.
20:55
I did like him as a character.
20:58
But I thought the horse had, I thought it was going to take me like better part of 15 to 18 months to really make him competitive.

18 MINS LATER

38:38
Yeah.
28:53
Okay, so this is taking over TikTok, but tell us what this method is.
28:57
Absolutely.
28:58
So I, as a chef, love to cook at home, love to entertain, and it all starts at the grocery store.
29:03
I realized whenever I was shopping, whether it was traveling or in New York, I was shopping with my eyes first, spending way too much money at the grocery store.
29:10
A lot of food was going to waste.
29:11
So I educated myself.
29:12
How do I save time at the store? How do I use my groceries? How do I make meals? So I created this framework called the 5-to-1 method.
31:38
Okay, finally, can we do dinner? Sorry.
ElsieHOST
3:41
Yeah, okay.
3:41
And then I was done with it and my mom was like, if you're not doing sport, you have to do something else.
3:47
And I just randomly chose playing guitar.
3:50
Okay.
3:51
And then I just loved it.
3:52
I fell in love with it.
3:54
And then it just progressed from there.

7 MINS LATER

11:09
It's a really good song.
26:50
Absolutely.
26:51
So I, as a chef, love to cook at home, love to entertain, and it all starts at the grocery store.
26:55
I realized whenever I was shopping, whether it's traveling or in New York, I was shopping with my eyes first, spending way too much money at the grocery store.
27:02
A lot of food was going to waste.
27:04
So I educated myself.
27:05
How do I save time at the store? How do I use my groceries? How do I make meals? So I created this framework called the 5-to-1 method.
29:31
Okay, finally, can we do dinner? Sorry.
29:33
You're hungry, right? Yeah.
Steven DubnerHOST
22:01
Because why?
22:02
I guess I disagree with Gary.
22:04
I mean, if you're constantly focused on the downside, then I think you're probably not focused enough on the upside.
22:11
I often tell my team, "You know, the money-making machine hasn't been built yet." If you're at a company like Google or Apple or Amazon, the money-making machine has been built, and you're just there to make it better.
22:23
Here, you're really building something from scratch.
22:25
And so honestly, the, the, the, the proposition of failure is almost...
22:29
I mean, startups fail every day, you know? Probably, what, 99% of them.
Steven DubnerHOST
23:08
Can you envision what that would feel like for you?

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