Ah.

Um, and this is, you know, where I see Rumpl most often in the wild is at my kids' sports games or just kinda sidelines.

I actually don't see as much Rumpl kinda in the backcountry.

And so, you know, we've always known that people are using our products for these things, but this is just in a form factor that I think is way more recognizable and approachable to that maybe more everyday sports consumer.

So we just sold this into DSG with really good results.

It's very cool

... nothing has to rub.

And you know, you'll notice too, this is where my hand is on this is this is a very different graphic approach for Rumpl.