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Whitney Abraham

Whitney Abraham is a business coach and marketing strategist, founder of Your CMO & Co. (Whitney Abraham & Co.), helping women entrepreneurs build marketing ecosystems and scale their businesses beyond social media.

Nov 2, 2026

13:12
My
13:15
favorite conversation because people who are so excited and they have this number in their head, like I want 10 people doing the thing.
13:23
Great.
13:24
If we want 10 people doing the thing, we need this number of people to register for your free thing, and this number of people to show up for it, and then this number of people potentially .
13:34
So when I look at averages and what's good, I'm looking at percentages.
13:37
not numbers.
13:38
And so we have a really good idea of what percentages are going to shake out and what it would take for you to be able to pull that off.

22 MINS LATER

35:35
How are you finding the rooms?
29:07
never,
29:07
right? And I think that's why it took me over a year to really listen to the direction, you know, before in every single step of my business in that in that process, my career process of following the breadcrumbs that were the signs to me of like, oh, this is the direction.
29:22
It's this slight tweak.
29:23
It's this slight tweak.
29:24
I fought this one so hard because to me it felt like a step down.
29:28
It didn't feel like a step up.
29:31
And so I had to work on that for myself because if I was honest with myself, I knew that I would be better at marketing the businesses than they were.
34:17
That's just what... get for that experience and so the fractional is you get a little bit of them and start to become actually affordable how do you okay so how do you like we just signed what what do you even like what kind of questions are you starting to ask because i still think that there's a good portion because i when you started talking about like launch sequences like um I totally, like I totally get the complication, but there's so many people, you know, maybe they just graduated in the last five years and like literally their marketing is like, social media like it's like instagram so like how are you different than a social media manager like type of thing and so like walk me through some of the questions that you're starting you know to think about and ask when you're working with a client that are beyond like well how many times a week are you posting and are you getting new patients from them
46:03
[laughs] So it's gonna be easier for you to navigate when you're able to, you know, know where you stand personally and then be able to gauge where your partners or potential partners are.
46:15
Yeah.
46:15
Stephanie talks a lot about givers and takers too, and I think this has been a really good example of recognizing scarcity mindset in action when you're networking and you're in a room and someone's, you know, maybe asking a lot of questions, uh, and trying to play this, like, name game instead of being really curious about the person in front of them and being a conversationalist.
46:35
And, um, you know, I have, I have aspired after doing that work and working with Stephanie-- I think abundance mindset also, I just wanna give the disclaimer, it's a never done job in the same way that confidence is a never done job.
46:47
We're always working on it.
46:48
We're always trying to strengthen it and grow that.
46:50
Um, and so a-after having started that journey and started to do that work, you know, my goal when I walk into a room is to, to find out as much about the people in the room as I can and to try and make connections where I can.
49:40
Um, I don't wanna go into like a, you know, they just have this vision of like a cocktail party where, you know, everyone is talking and nobody want- has anything to do with you, um, and that, you know, everyone's like scheming to exclude you, right? They've concocted like the worst possible scenario in their mind, and then use that as the picture their mind goes to every time the word networking comes up.

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