W
Westy Magnuson
Chief Culture Officer at HireAligned, a Portland, Oregon-based recruiting firm for plumbing, HVAC, and multi-trade contractors.
3
APPEARANCES
3
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
SEP 28
Sep 15, 2026
Hiring Meets Marketing: Westie Magnuson on Recruiting Talent Through Brand Storytelling
W
11:11Westy MagnusonGUEST
So, like, having opportunities to represent your company, um, all the way down to, you know, wearing, wearing a shirt that says what your company is.
W
11:23Westy MagnusonGUEST
And then as far as, like, the rest, there is a portion of the workforce that you can get that likes looking because they currently don't have a job.
16 MINS LATER
Scaling Operations Without Losing Your Identity
9 MINS LATER
Recruiting with Westie Magnuson of HireAligned
18:36
23:54

Brady JollyHOST
Can you tell us, and maybe you got to go back to your experience when you were in the recruiting roles within operating these companies, but what do you think are some of the mistakes that companies make in recruiting?
W
18:53Westy MagnusonGUEST
And the only reason I know is because I had front row seat when I made them all.
W
18:58Westy MagnusonGUEST
I, you know, that's a failure is the best teacher, I think is the phrase is something like that.
W
19:04Westy MagnusonGUEST
But I think the number one, one that's almost everyone that's costing you the most, that's the easiest to change is speed to lead.
W
19:15Westy MagnusonGUEST
The biggest thing I talk about when I do my talks at conferences is to look at recruiting as sales.
W
19:19Westy MagnusonGUEST
And I give the example, I'm like, if your best service tech was on a call and he had both decision makers there and they're like, hey, actually, we think we want a whole system replacement.

Brady JollyHOST
What are some things that you would advise to us and other companies that are trying to do that to build a world-class team?

