What are you the most excited about with Locomotion Creative?

I think the thing that really excites me right now is, you know, Locomotion's been around for 30 years and Habib started this thing and set this into motion, so to speak.

And I think what... agencies have been around for even five or 10 years can start to fall into this trap of that's the way we do things.

It's so funny, the number of times that I've talked to our clients and be like, you can change, you can do things differently.

You don't have to do it the same way.

And yet we as creatives, a lot of times fall into that exact same trap.

And I think what's really special about right now is we're in this moment of obvious transition from Habib to Amy.

I loved hearing that from you.