where, you know, they're getting leads, you know, it seems like, you know, marketing engine is kind of kicking, but, you know, still not growing revenue-wise, right? Like, what did you find when you kind of took that lead flow and traced it end-to-end?

Yeah, no, I mean, that's a wonderful question.

I can think of a couple different examples, because ultimately, I think for a very long time, and even still really, The idea is that marketing and sales are so different from each other, right? Like there are these two groups that are constantly kind of arguing of, you know, sales isn't closing my leads and sales is like, man, I need some better leads, right? Like that's always the debate and it's just always so contentious.

And I'm a really big believer that marketing and sales are truly in one category and one silo, and that is revenue.

And they have to just be absolutely lockstep.

And so I can even think of... how Gorilla is evolving what we're doing, not just to work on marketing, but also work on sales and consultant sales.

Because I think there's a certain point where, like you mentioned, you can improve marketing, right? There's an engine, you can kind of always tweak it and improve it and do different tactics and make these bets.

What are some of the things that you're kind of seeing throughout that discovery process with the clients that you're working with?

you say knee hall when, you know, how'd you hear about it?

Yeah, put it, put it on the form, put it on the form.

Uh, it'll get a little referral bonus or something.

Jokes, of course.

But, um, you know, I think as with everything, when you work in house, like you have all these different priorities, all these spinning plates and all of them are important, right? Air quote of important.

Um, So I think really what you have to do if you actually want to make some good headway is first of all, keep it simple and also keep it consistent.

I think there's kind of three different parts for this that I would really recommend and actually do myself if I were back in-house somewhere.

I'm like...