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Wes Masters

Wes Masters

Military Cross recipient and former British Army medic (Royal Army Medical Corps), now founder of Military Physiques, coaching men in discipline and fitness.

Sep 17, 2026

2:42
What was the mission meant to be and when did it stop being that?
2:46
Yeah, so we deployed as a company, and with the company we were four sort of sections.
2:53
We were really spread out, so the plan probably had us a little bit separated than we were supposed to be, and we were supposed to be an overwatch position for some of the other more frontier groups.
3:05
And... we were pushing into, it didn't mean that we didn't have an objective.
3:10
So we pushed into a compound.
3:12
So we landed by Chinooks in the night, in the darkness, 3am and then sort of advanced into our objective, got into this sort of quite large compound.
3:25
Already things are starting to feel a bit weird because there's no sort of adults in there.

12 MINS LATER

15:58
interesting because then you went to to work in london right in finance and i think we've spoken before about how it made you realize how important the discipline and the fitness the physical fitness at least of the army had had been for you how important that was um and i've heard you say in the past i've told many people about this that you said that only the disciplined are free i'd love to hear from your point of view what that means

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