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Wendy Kirkpatrick

Wendy Kirkpatrick

Founder and Senior Consultant at Kirkpatrick Partners, global steward of the Kirkpatrick Model for training evaluation, and co-author of Kirkpatrick's Four Levels of Training Evaluation.

Jul 27, 2026

VanessaHOST
7:46
Why do you think organizations gravitated towards using the model in more of a checklist or just as a survey framework?
7:58
You know, I think there are a lot of reasons for that.
8:00
Going back to the very beginning when Don first really was asked to share the four levels as the four levels, because he never called them that.
8:08
He just had these four different dimensions that he used to evaluate the effectiveness of his training.
8:15
With the organization that is now ATD, Association for Talent Development, he wrote four articles.
8:22
And the first one happened to be called Reaction.
8:24
The second one was called Learning.

8 MINS LATER

VanessaHOST
16:39
So I've got my idea, but I'd like to hear from you, seeing so many more organizations than I have, when you've seen it done right, what is it that they have that other organizations maybe don't?

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