Doc, in your experience, what happens inside a leader when they're successful on paper, but internally they're kind of disconnected from their purpose, right? And give me an example maybe like how that starts showing up in decisions they make and the way their teams perform.

I'm going to go right at it here.

So I'm going to tell you my story.

Share it.

This was me.

The reason it's important to me is because this was me and this did not have to happen.

And part of my life mission is that it does not happen.

Tell us a little bit about the book.

Right? Yeah.

Yeah.

So I started my career thinking I was going to be an advertising agent and work in advertising.

I started as a mass communications major in college.

I got involved in all the media.

Mm-hmm.

Worked at a television station editing film, worked as the editor of the college newspaper, worked, was the general manager of the college radio station.

Do you want to talk