And we've

started.

I mean, in our first few projects, we had new, let's call them consultants, architects, engineers, certifiers coming into the project and learning as they go on a project.

We've now got to the point where we're starting to bring new people on behind a live project so they're seeing a project happen from a distance in a low risk way they're watching it and learning from those that have done it before rather than trying to be pioneers on their own project so right yeah we bring that Trying to bring the industry along behind those that have done it and build a wave of adopters rather than try and do it live in a project where what you don't want to ever get to is an experience where the pressure of the project becomes the driving factor or the driving force that pulls people away from challenging change and going through that psychological process because then the risk of their part of the process becomes greater than theirs.

what they're trying to achieve.

I think the other point is that really what we're kind of, and we don't state it sort of loudly, but definitely a guiding part of our ethos is that we're trying to create change for the next generation, not just for us.

Yes, we've got a commercial imperative, but we actually see this as part of the answer, not just because, hey, there's an opportunity, there's a niche in the market, let's go take all that and make money.

But, you