Wayne De Costa
Factory Manager at Tensile Rubber Hoses in Johannesburg, South Africa; guest on Future 50 podcast discussing the business acquisition using pension savings.
1
APPEARANCES
1
PODCASTS
Jul 7, 2026
Pavlo PhitidisHOST
I asked Wayne what that big lesson was that they learned and what he would do to avoid it in the future.
Wayne De CostaGUEST
My biggest lesson for other business owners is never to depend on one distributor to carry your product into the market.
Wayne De CostaGUEST
We made that mistake, lost access to many customers, and then repeated it with another channel.
Wayne De CostaGUEST
To any business owner listening, build relationships with distributors, but also know your end customer and keep direct access to them.