come about?

So in 2004, the ABA put three names.

So MTV approached the American Bicycle Association to do a show called MTV Made, which is a – I don't know if you've ever seen it.

It's basically a reality TV show of, say, a nerdy academic child that – wants to be a football player.

And then they'll get, say, Laurie Daly to come in and, you know, assuming Laurie Daly is at the top of his game at the moment and teaches him how to play football.

But he's not very, you know, he's a bit nerdy.

He doesn't really know how to play.

Yep.