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Wanita Nicol

Wanita Nicol

South African freelance writer, editor and storyteller helping businesses turn expertise into content; former journalist with Women's Health SA and Media24.

Jun 26, 2026

8:06
But if you don't use it so well, what is the story that you think the clients are hearing from advisors if they do that?
8:13
Yeah, so I think this is something that's so important.
8:16
And until quite recently, I was actually the editor of the FIA magazine, the Financial Intermediaries Association.
8:26
And my main job was to collect these thought leadership articles from our partners and kind of edit them and get them ready for the magazine and so on.
8:38
And when I first started in that position a few years ago, I would get...
8:42
these articles that sometimes were not particularly well written, which was fine, because that was my job was to edit them into something publishable.
8:50
But they had very distinct voices.

17 MINS LATER

25:48
So, like, you're doing it to yourself.

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