So walk me through the pivot, particularly from a consumer-facing app to a B2B company.

Yeah, absolutely.

And like I said, the basis of starting that consumer app was It was driven by a lot of the compliance onboarding.

So I wanted to create an app, which was almost like a closed loop system globally, which was sending money remittances back and forth, where we'd already sort of KYC the sender and receiver.

So we didn't have to have that repetitive information that I'd kind of saw my dad being asked every time that he was sending money.

And we would create an app that could be able to handle that and charge a price for it.

Now, I think one of the challenges with consumer remittance apps or consumer apps is that you're one of three or four apps that people are already using.

When you're talking to a prospect that is comparing you head-to-head with some of those names, what is the honest reason that they choose Sokin?

Like what are the things that are really ridiculous at this point that should be a lot easier considering the technology that we have?

Yeah, so look, most treasury tools assume sort of one home currency.

Banking hours settlement, Monday to Fridays, team can't wait.

You know, they have to wait overnight to reconcile.

The reality of a lot of enterprises is, like I said, they're dealing with global subsidiaries.

They're in global markets.

There's 10, 20 different banking relationships.

um usually i ask what is your favorite book and you can do personal or professional um but you don't have to answer that if you don't want to i can give you another question so up to you no