When you're writing or producing a track, are you ever consciously thinking about sync, like tempo, pace, and the arrangement, the lyric density, et cetera? Or are those intentional decisions? Or does sync just sort of find you? What actually makes a track sync ready?

Well, you know, that's an interesting question because from project to project, the situation is completely different.

So, you know, if I need to do that, I guess my answer would be if I need to do that, I can do that.

And there are times where it's calling for me to bring those sensibilities into the actual creation of the track.

But, you know, when I'm just making music to release and to put out on Spotify, most of that music is just music we're just making and inspired and driven by ourselves to just make the most timeless and universal music in general.

When I'm working with a client specifically on something that is custom for them, then At that time, then we will take their messaging.

It's really huge in the process.

Like, is it a craft you can reverse engineer and repeat? Or is it just this sort of lightning in a bottle every time?