What should leaders actually be measuring? How do they know that

it's paying off? They should measure the outcome they set out to achieve and value creation, right? I'll give you a silly example.

With a client, they tried to measure, or the initial objective was, let's measure, can we do this task shorter than it took us before? And it used to take them 10 days.

Now they were doing it in a day.

But... technically they had a solution that could do it in a day.

In reality, the business processes were never changed and the experience of the customer didn't change.

It still took 10 days to get a response back and they actually had an extra cost.

Vlad, what are you hearing from leaders? What are they telling you? Why do they ask for your help?