The first two years,

we didn't.

We paid the first year.

And then we had sponsors the following year.

And last year was the first time we actually charged a fee.

And we've got some VIP tickets.

But we had our clients there, put them on stage.

What are the things, when you look back at when you started versus how you lead today and who you've become, what are the?

So

my previous company, I was founder and CEO of a company called Movable Inc.

And this is a famous event for us because over a weekend, we duct taped a solution that would change emails the moment you open it, change images, and we tested it here at the Shake Shack event.

Oh, wow.

Charlie's like shack event like 15 years ago.

And I had a co-founder.

He was passing this around.

Go first.