The Demi effect is this, just so that we can clarify it, it's a, explain it for our audience.

I will.

I've created my, so, you know, through COVID, HR and the world of PNC love to create a term for things, don't they? So we had the great resignation.

We had quite quitting.

Now we have job hugging, which is just like holding on for dear life.

And I kind of like take or leave those terms but they, in some ways, I feel like they resonate more with industry leaders when there's kind of like this talk about those new trends as opposed to mental health and wellbeing and the wellbeing of your star.

So what I've done is create kind of my own thesis around what And it's not new.

They're so exhausted.