love it brilliant that's such a good answer um and actually off the back of that uh danielle had asked a question in our on our paid subscriber chat for you so the question was uh yeah kind of related to that um what is your best advice for not burning out whenever you're in that kind of like growth phase you're trying to keep going you're trying to balance everything but you don't want to burn out how do you set boundaries in place and actually stick to those boundaries

Well, first of all, burnout is real.

And I've been close, very close.

I know how it feels.

And it is this thing that you cannot go to a doctor for, right? People don't understand it.

It just happens to you.

And it creeps up slowly over the years.

What's the difference between a launch being a success and a failure in your eyes at this point?