But what was it for you? When did you say something is missing? Describe this moment.

Okay, well, we had a lot of equipment here for our own productions, but also rented this out since there was no rental at that time.

And so one of our clients asked us if we could build him some anamorphic lenses out of old Schneider and Isco projection lenses.

And well, we said no.

We won't.

And then he came over with a box full of anamorphic projection attachments like the Esco Blue Star and the HD Plus, I think, the spherical projection lenses.

And he wanted to shoot with real 3D anamorphic with lots of CGI and we said, well, don't use this.

So maybe you can describe why high-end?