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Vinh Tran

Vinh Tran

Chief Revenue Officer (Americas) at MyBull Intelligent Machinery, leading North and South American expansion of autonomous mobile robots after 31 years in automotive.

Sep 11, 2026

9:08
I mean, not speaking the language, were there key things that you were able to do to break down language, break down cultural barriers? How did you earn their trust?
9:21
So I think the first way of earning the trust was basically winning over the team.
9:26
So I think you can't go to the customer and be successful if you don't have the trust of your team.
9:31
And there was a couple of things I did while I was in Japan running the business.
9:36
The one thing I remember is the OBL, Our Basics Live.
9:39
That's the platform of building, let's say, internal synergies, internal teamwork, living the continental values.
9:51
So we had, when I joined that group, long story short, we had a very, I guess, below average OBL rating.

13 MINS LATER

22:55
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