Mm-hmm

... run faster and a surfer wants to surf a bigger wave and a skier a steeper slope.

And f-for our people, it was, "Okay, we did that.

Now how do we take the limestone out of wetsuits?" And then we started also to look at labor practices.

How were people treated in the places that were making clothes with this Patagonia label on them? And what could we do to work with the, with the factories to improve those conditions? Not just audit them and not just demand compliance, but also to work with them actively to, yeah, improve the working lives of the, of the people who were employed there.

All of that is, I, I think the last example I would give is that then we were looking at the whole idea of carbon neutrality, right? Which is very, you know, there's some called scope one, scope two, scope three, and scope one is your own activities under your control.

Scope three is everything that goes into your product, and there are probably thousands of vendors that contribute to the actual final product, final Patagonia product.

Like, where is a limit? Where is there a limit, uh, of Patagonia's journey being replicated by others?