So Vinay, starting with you, what are your impressions of CX Outsourcers 2026 so far?

Uh, it is everything I thought it was gonna be, 'cause of the conversation that we'd had, and much more.

Uh, when I arrived yesterday, just walked into an amazing room full of friendly faces.

This is where digital life and real life meets.

You connect with people on LinkedIn, and then suddenly they're there in front of you in, in the flesh, so really, last night was really great meeting people.

This morning, coming down and seeing the setup, it's been...

It's really well laid out.

Vinay, as we think about going into the second half of 2026, what do you think the key messages at CX Outsourcers might be that will resonate most with executives who are coming out of the conference looking to try and compete better for the second half of the year?