so i have two questions to follow up on that i get the first question would be so what are the biggest mistakes that that you see companies making when they're trying to manage their their expense and then secondly like what what would you say are the hidden opportunities um that are overlooked that that are kind of a layup right

yep First is that in Ohio, you have choice in who you decide to buy your energy from.

And, you know, unfortunately, there's been a lot of bad actors, principally on the residential side.

Everybody's gotten those mailers at home.

It looks a little fishy.

And unfortunately, there has been some bad actors.

So people are naturally wary of using someone other than the incumbent utility.

So how would you try to impress upon them to think about risk management when it comes to their energy procurement?