
Vilmar Bliekendaal
Vilmar Bliekendaal is CFO/CTO and co-owner of My Jewellery, the largest affordable jewellery brand in the Benelux, which he joined in 2017 after a career at APG Asset Management.
1
APPEARANCES
1
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
SEP 28
Aug 24, 2026
Scaling culture and leadership :The story of My Jewelry
1:35
1:42
1:53
2:11
P
1:25PaulHOST
Uh, what is, what, what is, what is your background? What were you, uh, doing while, while your wife was first starting it off, you know, maybe as a hobby, maybe as a small business? So what, what were you doing at the time?

Vilmar BliekendaalGUEST
So I have a background in, uh, in finance, so I was, um, uh, working at, as a manager, as a portfolio manager, emerging market debt.

Vilmar BliekendaalGUEST
So basically, uh, that is investing in, uh, debt, but then from, from states and, uh, state companies in emerging markets.

Vilmar BliekendaalGUEST
So it's, can be like oil companies in, uh, in Venezuela, for example, but also state debt in, you know, any country that you can, can imagine, basically.

Vilmar BliekendaalGUEST
Uh, so actually a lot of reading, a lot of analysis and, uh, decision-making.
P
4:34PaulHOST
And so, so why do you think it worked out for you guys, especially at that scale and, and that fast, essentially?