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Vilmar Bliekendaal

Vilmar Bliekendaal

Vilmar Bliekendaal is CFO/CTO and co-owner of My Jewellery, the largest affordable jewellery brand in the Benelux, which he joined in 2017 after a career at APG Asset Management.

Aug 24, 2026

PaulHOST
1:25
Uh, what is, what, what is, what is your background? What were you, uh, doing while, while your wife was first starting it off, you know, maybe as a hobby, maybe as a small business? So what, what were you doing at the time?
1:35
Yeah.
1:35
So I have a background in, uh, in finance, so I was, um, uh, working at, as a manager, as a portfolio manager, emerging market debt.
1:42
So basically, uh, that is investing in, uh, debt, but then from, from states and, uh, state companies in emerging markets.
1:53
So it's, can be like oil companies in, uh, in Venezuela, for example, but also state debt in, you know, any country that you can, can imagine, basically.
2:04
Uh, so yeah, a, a, a financial role in, in the fixed income space.
2:11
Uh, so actually a lot of reading, a lot of analysis and, uh, decision-making.
PaulHOST
4:34
And so, so why do you think it worked out for you guys, especially at that scale and, and that fast, essentially?

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