How has Oris managed to establish that identity and really use that to drive the brand going forward?

Yeah.

I mean, I think when we talk about models and we talk about like the big crown, the big crown pointer date is a very iconic Oris piece.

It's something that's been in our collection since the 1930s, 1938.

So it's just been established over the years as something you mentioned going back in the archives.

I think, you know, as a brand that's 122 years old, independent brand.

We have the luxury of actually looking back and having a history and a kind of a catalog to fall back to.

But that original launch, you also had to handle with a lot of care to make sure that people saw it as a new watch and not just a one to one old one.