So what is it that you like to do to do that? What are some of your key nuggets that you help these entrepreneurs get amplified, rocket shipped to the next level to have that confidence because they know their finances?

Yeah, so the first thing that we do is ask them the right questions.

A lot of the times is questions just ask, what is your most profitable client? What is your most profitable product that you're selling? And a lot of the times they may not know, but it's that, that's the beginning of like empowering them.

Hey, like besides being a compliance item, the accounting that a lot of people say, oh, that's just for taxes.

Well, no, like, If you're selling different products, hey, which one you should be selling the most? Which one you should be doing the more ads of? So like help them realize that there is a connection between the financials and the information that it gives to the actual operations of the business.

So that's the first key on understanding the why do I even care? Once they understand that, then showing them the numbers so that they can feel empowered and say like, oh, I know which one is my most profitable product.

I know which one is like my client that I need to let go because I'm losing money on this contract.

When's the worst case scenario? When you just launched your company, weren't you scared?