So when you talk to entrepreneurs, business owners who are in transition, how do you see imposter syndrome manifesting itself? What are people telling you? How are they acting that you're like, oh.

Well, a lot of the women that I work with come from upbringings where there was a certain kind of schedule and a certain path that they needed to follow.

You go to school, you go to school, then you get the job, then you get the job, then you get the house, then you get the dog, then you get the hubby, then you do the kids.

There was this very regimented kind of path that they would follow.

And so when they're thinking about their next chapter and they're really paying attention to what their body is telling them, they're paying attention to what they no longer value.

They're paying attention to people that no longer are aligned with who they are becoming and the type of person that they are growing into.

They're like, hmm, this is not part of the path.

And