What is so different about this pop-up in Seongsu versus the one we saw in Tokyo? What is the one highlight here?

Yeah, so what's different, the For Every, For Every Original campaign is a global campaign translated into two moments for us, one in Tokyo and one now here in Seoul.

If I take you back to Tokyo, Rosé joined us in person to celebrate originality and bring together the story of Levi's and women.

Now, we're in Seoul, and we're in a boutique hotel concept that celebrates the past, the present, and the future of Levi's.

I can't wait for you to see more.

What is so different about this pop-up in Songsu versus the one we saw in Tokyo? What is the one

highlight here? Yeah, so what's different? The For Every Original campaign is a global campaign translated into two moments for us.

One in Tokyo and one now here in Seoul.

If I take you back to Tokyo, Rosé joined us in person to celebrate originality and bring together the story of Levi's and women.

Now we're in Seoul and we're in a boutique hotel concept that celebrates the past, the present and the future of Levi's.

I can't wait for you to see more.

All right,

How far will the premium segment augment your growth trajectory for Asia? And does near-term cost of living pressures make premiumization a harder sell? How would that influence your pricing strategy?

So, yeah, I mean, premium is a meaningful opportunity for us in Asia.

But premiumization is not just about putting a higher price on a product.

It's so much more than that.

It's about...

Elevating the whole Levi's experience, the product, the store, the service, we've talked about it, the styling, the digital journey and the storytelling around the brand.

Consumers expect to see and feel storytelling and that's what connects with them on an emotional level.

How aligned are you with the numbers? And I know we've talked about store count, but in terms of maybe revenue or in terms of some sales targets, do you have some of the goals for east asia pacific