And even if we don't watch them, we watch other shows that are given a boost by the popularity of reality.

Reality shows are hugely important in the television ecosystem for a number of reasons.

Reality shows bring huge audiences to the network and shows that flow on from those time slots benefit from that.

But reality is still serving a similar purpose in the modern world of streaming TV too.

In terms of bringing audiences into a platform, I think this is really important in the increasingly fragmented world we're living in.

Having the awareness of a big reality show in market, you use those shows to bring people in, particularly in the streaming world.

to the platform and then you expose them to other content that is also available to them and that can be you know everything from factual to news content to current affairs to you know comedy scripted all of those things but those reality shows are huge drivers of audience