Right

... and an idea, and how do you form that into a tested model that can be taken to market? How do you find the investors to make that happen? Perhaps you self-fund that, and then how do you reach that national market? And so the, uh, the whole idea behind Ignite Innovation, this one's called Level Up, Level Up and Launch is your roadmap to commercialization.

So that is Tuesday, November 10th.

It's from 11:00 to 1:00 at the Radisson, uh, here in La Crosse.

And I wanna emphasize, if you register today, probably in the next couple days here, it will be free.

Right.

LADCO has developed that.

We're in the soft launch stage.