But for people who may not be familiar with Craftsozium, can you start by telling us a little bit about the company and your journey to how you got here?

Well, it started, I guess, back when I worked in pulp and paper and then was exposed to some more advanced control logic that I thought was really interesting.

And then it carried into me working for the Keystone pipeline, which most folks are familiar with.

Then I was really excited.

Asked the manager there if I could train as a control room operator.

So I spent eight months training as a control room operator on the line and kind of quickly tied the two together with what I'd seen in pulp and paper and figured there was a substantial opportunity to automate with existing technologies.

Now, what that means is an adaptive cruise control type experience for a pipeline control room operator.

How do you think about designing systems for the operators of these pipelines? And are there things people may misunderstand if they don't know the operators' jobs or roles that well?