But I mean, look, I

think some people are really triggered by these terms.

They find them kind of, like you say, just reductive.

Yeah.

If something is part of, I don't feel like mompreneur became part of the zeitgeist, really.

I don't think anyone was calling themselves that.

And I think a lot of language is about a load of moms were calling themselves mom bosses and they loved that term and they found it like empowering.

So for anyone listening, can you give some tips?