gave you the confidence, Vic, to pursue ideas before others saw that potential? I'm sure you encountered some resistance along the way.

Yes, there was always a resistance because in industry where we always knew that people were looking to be at the cheapest possible cost they can put you know least cost amount of ingredient they can put and still market with that high numbers cost wasn't always question and enzymes and probiotics are such thing that they are not very cheap they are cost effective but that not necessarily cheap so there was a lot of resistance when i will Talk to the people and say, hey, what are you trying to do? I mean, objective is very important to achieve rather than just throw something at it.

And that is a lot of resistance you get through.

But you have to be honest and as as you honestly starts talking to the people.

They realize yes, it makes sense and then it makes common sense and then it is cost effective.

And enzymes and probiotics can be made cost effective because in the industry you don't need more is better.

And this is the beauty about the enzymes and probiotics is that you don't need to keep on increasing the numbers for the label's sake.

What's the secret?