Vi Wickham
Vi Wickam is a digital marketing expert and President/Chief Strategist at Wizard of Ads Online (Wickam Group), specializing in Google Ads, SEO, and web development; he's also a champion fiddler and founder of myTalentForge.com.
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APPEARANCES
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PODCASTS
Oct 1, 2026
speaker_3ADVERTISER
Yeah.
Vi WickhamGUEST
So you want to make sure that you keep bots both from getting added to your remarketing audiences and from clicking on those ads again, because every time a bot clicks on your ad, it costs you money.
Vi WickhamGUEST
So those are kind of your first two steps to keeping your traffic relatively clean.
Vi WickhamGUEST
There's a guy named Dr. Augustine Fu that has an analytics platform that shows the amount of bot and fraud traffic that's coming to your website.
Vi WickhamGUEST
And it separates bad bots from identified bots from likely humans and definite humans.
Vi WickhamGUEST
And we use that as an analytics tool to say, hey, what percentage of traffic to this site in the last week has been quality traffic? So we've already got two layers of protection here.
Vi WickhamGUEST
And we've got some additional layers that we've built that are proprietary to us that I won't talk about, but that protects you from recording conversions from bots.
6 MINS LATER
Paul WrightHOST
And, um, how is AI search changing the way customers find local businesses as opposed to, uh, through Google, um, just the traditional Google search or Bing or one of the search engines.