
Veronika Von Heise-rotenburg
2
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Sep 8, 2026
Leading Isn't Managing... with Veronika Von Heise-Rotenburg
19:16
34:21

Mike RoseHOST
What's been your journey to the point that you're at now? How did you become the MD and CFO of Everphone? How did that happen?
19:24
So I started my career actually out of not knowing what I wanted to do at McKinsey in the finance industry.
19:37
So in September disaster, Lehman Brothers financial crisis stuck.
19:42
And that is also why I didn't stay with the firm for a very, very long time.
19:47
I made my exit to a very small company that was founded under the roof of one of the German federal banks.
14 MINS LATER

Chris ArgentHOST
You know, what do you think You know, where do you think we're going to be in 5, 10 years? And is it a better place?
Why Great Customer Experience Starts with Finance with Veronika von Heise-Rotenburg
15:43
7:51
So for the general why, because we are the only function that sees the entire company in one view.
8:01
We see every product line, every cost center, every customer cohort, every customer profitability, sourcing conditions, and the like.
8:10
And this perspective can be incredibly powerful when it's used to enable decisions to be made better and faster.
8:21
When Everphone was founded, our sales team signed a client with roughly 10K devices and Only when the contract was signed, they found out that it didn't have the equity to buy all those devices.
7 MINS LATER

Gregorio UglioniHOST
What changed the most after making those investments both for employees and customers?
