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Veronika Von Heise-rotenburg

Veronika Von Heise-rotenburg

Sep 8, 2026

19:16
What's been your journey to the point that you're at now? How did you become the MD and CFO of Everphone? How did that happen?
19:24
So I started my career actually out of not knowing what I wanted to do at McKinsey in the finance industry.
19:34
And this was in March 2008.
19:37
So in September disaster, Lehman Brothers financial crisis stuck.
19:42
And that is also why I didn't stay with the firm for a very, very long time.
19:47
I made my exit to a very small company that was founded under the roof of one of the German federal banks.
19:56
And this was a small automotive fleet leasing company.

14 MINS LATER

34:21
You know, what do you think You know, where do you think we're going to be in 5, 10 years? And is it a better place?
7:47
Why finance help companies grow and move faster?
7:51
So for the general why, because we are the only function that sees the entire company in one view.
7:58
We have a split on accounting, on controlling.
8:01
We see every product line, every cost center, every customer cohort, every customer profitability, sourcing conditions, and the like.
8:10
And this perspective can be incredibly powerful when it's used to enable decisions to be made better and faster.
8:20
Here's an example.
8:21
When Everphone was founded, our sales team signed a client with roughly 10K devices and Only when the contract was signed, they found out that it didn't have the equity to buy all those devices.

7 MINS LATER

15:43
What changed the most after making those investments both for employees and customers?

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