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Veronica Wignall
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APPEARANCES
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Apr 28, 2026
“Humane-Washing”: the misinformation and misleading advertising about where our meat comes from.
23:03
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8:10Veronica WignallGUEST
And I think I'd also just speak to your previous point when you brought up children and also, uh, Edie, when you were saying about how TV documentaries are made and our ingrained sense of farming as being this idealized countryside idyll.
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8:25Veronica WignallGUEST
And I think it's worth mentioning that we're spoken to from such a young age about farming, and it's very common for a lot of families to have storybooks that center kind of farm animals, and even rhymes and songs.
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8:38Veronica WignallGUEST
And it's so difficult to talk about food and farming sometimes because so much of it is so central to our identity or our faith or our tradition or religion.
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8:46Veronica WignallGUEST
So I think that's also part of what can be a barrier in terms of presenting true information about farming, isn't it? Really psychologically, none of us want to think about it.
14 MINS LATER

Rosalind EnglishHOST
What would you like to see, a more powerful enforcement authority, more money to local authorities? What would be the ideal outcome, do you think?